Once upon a time in a magical land not to far away (called Brighton) lived a girl called Louise, who dreamt of creating unique and gorgeous products which were ethical and fairly produced.

She had a 1st class degree in Textile design and over 15 years in design and buying experience for many High Street retailers. She had plans of creating her own business for many years and in 2006 finally took a leap of fairy faith and Believe You Can was born!

She realised there was a gap in the market at that time, for gorgeous gifts for all ages which were ethically made. She was determined to only use Fair Trade producers who would benefit directly from her designs and their profits would help local community welfare projects.

After many back-packing and also business trips to India she had fallen in love with the colour, creative skills and also the people of this magical country and so decided to find a Fair Trade producer in India. After lots of research, travel and help from the WFTO (World Fair Trade Organisation) she found the perfect producer and in the first year visited them four times to design and develop products, build a strong relationship and also oversee production.

Believe You Can is primarily a wholesaler and launched at the Top Drawer trade show in January 2007 with just ten fairies (there are now over 200 different products!). It was an instant success with many retailers placing orders and requesting more fairies. Since then the fairies seem to have magically multiplied, with a touch of Louise’s design skills with more being born each season!

The initial fairy family has now expanded to include Unicorns, Flamingos, a Wedding range, Ballerinas, Mermaids, Easter Bunnies and also Llamas which have proven very popular. In 2019 a brand new Christmas Ballet range graced the stage and in 2020 some new Flower Fairies fluttered in!

Louise has a sketch book full of many more fairies and other characters yet to come to life so watch this space for new products.

Hope you enjoy our fairies as much as they have enjoyed being created!